Krista Goodrich is originally from Central Florida but spent many years landlocked in Georgia. After years of vacationing and investing in Daytona, she and her husband Colin were finally able to come back to Florida and now call Daytona Beach their home.
Krista originally worked in the stock market as a Mutual Fund National Accounts Representative for companies such as Goldman Sachs, AXA Advisors and Morgan Stanley, but found corporate life not her gig. She left corporate 20 years ago to start her entreprenuerial journey (more on that in a bit).
Krista is known locally as the Airbnb and Short-Term Rental Encyclopedia and has spent years studying zoning maps and trends to help investors find the perfect spot for their next vacation rental investment, long-term rental or multi-family investment. She has become so proficient in vacation rentals that she is considered an expert in the short-term rental space and consults with real estate companies, investment groups, womens groups and individuals on their vacation rental investment goals. Krista started Salty Dog Vacations, a vacation rental management company, with her business and real estate partner, Kym Nguyen, and her daughter and real estate agent Tiana, to help local investors maximize profitability while staying compliant with local and state regulations.
Outside of Salty Dog Vacations, Krista is a serial entrepreneur and is owner or part-owner of The World's Most Famous Brewery on Main Street, Hopcycles, a wedding venue in Georgia, founder of Masterpiece Mixers Paint & Party Studios which franchised 20 locations on the eastern seaboard and author of The Boss Lady Investor book. She was recognized by the News Journal as a leading Woman in Business in 2020 and has earned numerous awards for entrepreneurship.
Krista graduated from East Tennessee State University with two degrees: Bachelor of Arts in Economics and a Bachelor of Arts Foreign Language with a Concentration in French. She has one daughter, Tiana, who is also a vacation rental guru-in-training, a smoking hot husband Colin, and two wild and crazy dogs.
In her free time she enjoys boating, working out, reading, learning, traveling, scuba diving, adventure races and anything that can get her adrenaline going.